17 July 2024
The World Spirits Alliance (WSA) confirmed and welcomed three prestigious members to its global network at its annual meeting in Geneva last week: Mast-Jägermeister SE, the Kentucky Distillers’ Association (KDA), and The Wine and Spirit Trade Association (WSTA).
Helen Medina, CEO of the WSA, said:
“We are delighted to welcome Mast-Jägermeister SE, the Kentucky Distillers’ Association and The Wine and Spirit Trade Association to the World Spirits Alliance.
The spirits industry is a global powerhouse, contributing an impressive US$730 billion to the world’s GDP in 2022 and supporting 36 million jobs worldwide. These numbers show that cooperation across the globe is essential, as our industry acts as a major employer and driver of economic growth.
To maximise our impact, we need less fragmentation and more collaboration and openness. Together, we can achieve remarkable progress in promoting sustainable growth, responsible practices and a unified vision for the future of the spirits industry.
I look forward to working closely with our new members to navigate these opportunities and challenges, ensuring a vibrant and successful future for all.
Mast-Jägermeister SE, known for its iconic herbal liqueur, brings a legacy of innovation and quality with over 80 years of history. The Kentucky Distillers’ Association, founded in 1880, represents the heart of the Kentucky Bourbon industry, providing valuable insights and strengthening WSA’s advocacy efforts. The Wine and Spirit Trade Association, representing over 300 companies in the UK’s wine and spirit industry, adds substantial influence and expertise to our engagement.
